I purchased this because of a spur of the moment decision during Ulta's Friends and Family sale, and I'm actually very glad I did. This palette is definitely worth all of the hype it gets, and then some. In fact, this had turned into my most loved/desert island palette.
What It Is
"Go PRO with the LORAC PRO Palette! Created by celebrity makeup artist Carol Shaw, this PRO artistry palette is packed with 8 Shimmer and 8 Matte Eye Shadows in all the shades you need to create the hottest looks straight from the Red Carpet. LORAC’S velvety-smooth shadows are infused with soothing botanicals and are ultra-pigmented to perform wet or dry so you can shade, shadow, line and define your eyes, just like a PRO " (LORAC website).
The palette is essentially the perfect combo of matte and shimmer shades for most neutral looks. You can also get pretty dramatic with the darker shades too.
I like how sleek the palette is, and it comes with a pretty large sized mirror (that I will never use). However, the outside is made of this material that gets dirty very easily and picks up dust, which is less than ideal.
Where to Buy/Cost
This palette is $42 and is sold on the LORAC website. You can also find it in Ulta stores and online. Sephora has been getting rid of their LORAC stock, so some might have them in store, but they are no longer on the Sephora website. Nordstrom.com also carries it, but they are currently backordered. I got mine for $34 because of my coupon code.
Price wise this palette is $42 for .32 oz, making it $131.25 per oz.
Urban Decay's Naked palettes are $50 for .60 oz or $83.30 per oz.
The pigmentation on these shadows is awesome-sauce. Some of the lighter ones don't show up on my skin because I'm just very pale, but they're definitely there. Although I have to say that two shades in particular stand out for being not as pigmented and hard to work with: Champagne and Slate. Champagne has a lot of fall out and just doesn't build up well. Where as Slate looks muddy and dirty. But the rest are all winners.
Texture wise, these are very smooth and buttery. When I first put my finger in them, I was legitimately surprised how soft they were.
I also have no problems with staying power. I use my Urban Decay primer potion. The primer they included with the palette is also very good.
Shimmer shades on top, mattes on the bottom. 2 swipes no primer.
The lightest 8 colors. Some are very close to my skin tone.
Look at dat shimmer.
Some looks I did with it.
I think that this pallete is a must have. Especially if you enjoy neutral looks. The shadows are great on all fronts.